IOC and WHO launch Let’s Move campaign on Olympic Day to inspire and enable the world to move for better health

The International Olympic Committee (IOC) has today announced a new global initiative to inspire and enable the world to move more every day. Led by Olympians and created in collaboration with WHO, Let’s Move will begin on Olympic Day, 23 June 2023, with an invitation to make time every day for movement for better health. 

The world is moving faster than ever, but people are moving less. Research has found that one in four adults and over 80 per cent of young people do not meet the recommended minimum activity levels needed for optimum health (WHO, 2022). Not having enough time in the day is one of the most common reasons given for not being able to reach this goal. At the same time, starting with just 30 minutes of movement a day has significant health benefits for hearts, bodies and minds.

Regular physical activity can help prevent or manage certain diseases, like heart disease, stroke, diabetes and some types of cancers. It also helps to prevent hypertension, and it reduces symptoms of depression and anxiety. Being active also ensures healthy growth and development in young people and staying healthy in later life.

On 23 June 2023, the Olympic Movement will encourage and support people around the world to make this time in their daily lives to move in any way, anywhere. This includes a digital invitation from Olympians Allyson Felix, Pau Gasol, PV Sindhu, Yusra Mardini– to name a few of the athletes involved – to schedule 30 minutes to move this day with them and to join the Let’s Move Olympic Day digital workout from anywhere in the world, with the ambition of turning this into a daily habit.

IOC President Thomas Bach said, “On Olympic Day, we celebrate the Olympic Movement’s mission to make the world a better place through sport. When we do sport, it keeps our mind and body strong and healthy. When we do sport, it inspires us to always give it our best and it makes us dream, it spreads joy and it brings us together. This year, together with the WHO, we are highlighting the positive impacts sport has on both physical and mental health. We want to inspire the world to move more every day. Sport and physical activity are the low-cost, high-impact tool for healthy bodies and healthy minds and resilient communities.”

Dr Tedros Adhanom Ghebreyesus, WHO Director-General, said, The Olympic Movement has a unique ability to harness the power of increased physical activity through sport for improving public health. Olympians are more than athletes: they are role models for people to enjoy sport and the benefits of physical activity. The Let’s Move initiative, supported by the WHO, combines the power of the Olympics and WHO’s advice on physical activity to help inspire and motivate people to move more for better health.”

Past and future Olympic hosts will also take part in the initiative by encouraging people to exercise in their local communities. Paris 2024 (along with the French Ministry of National Education and Youth and the Ministry of Sport and the Olympic and Paralympic Games) has already introduced 30 minutes of physical activity as part of the school curriculum over the past 12 months, in recognition of the multitude of mental and physical health benefits of daily exercise.

Over 131 mass participation events and digital activations will take place in all corners of the world, being organised by the National Olympic Committees (NOCs) and the wider Olympic Movement, providing an opportunity for everyone to move together on Olympic Day.

  • Australia: Running a host of “Have a Go” activities in line with Let’s Move, featuring Olympic sports and hosted by Olympians, and looking ahead to Brisbane 2032, 23-24 June 2023.
  • Barbados: Olympic Day Run, the “GLOW 2K” beginning late in the evening where runners will wear glow-in-the-dark wrist bands, 23 June 2023.
  • Cabo Verde: mega Let’s Move Fitness Class, at the Kebra Kanela Square, 23 June 2023.
  • Croatia: Olympic Day Run in Zagreb, 17 June 2023.
  • Guinea Bissau: Olympic Day Run, starting in the city of Mansoa, where the OlympAfrica Centre is located, 23 June 2023.
  • Italy: Online workouts with Olympians and elite athletes, 1–25 June 2023.
  • Mongolia: Olympic Day event in the National Park of Ulaanbaatar, 23 June 2023.
  • Norway: Olympic Day run for children in the main street of Lillehammer, 24 June 2023.
  • People’s Republic of China: Olympic Day will be celebrated in over 10 cities and linked to an online challenge including five events to get active, 1–23 June 2023.
  • Samsung Health Olympic Day Step Challenge: Reach 100,000 steps together on the Samsung Health app, 10–23 June 2023.
  • Thailand and Lao People’s Democratic Republic: Celebrating together on the second Thai-Lao Friendship Bridge (Mukdahan-Savannakhet), 24 June 2023.
  • Worldwide: A host of city landmarks will light up to inspire the world to move, including in Barcelona, Beijing, Mexico City and Tokyo, 23 June 2023.

For more information on global and local participation events on Olympic Day, visit

The Let’s Move initiative shines a light on the benefits of moving more and contributes to IOC’s Olympism365 strategy, where one of the key aims is to increase access to sports opportunities, and bring the health and societal benefits of physical activity to communities in all corners of the globe.

Let’s Move encourages everyone to share how they are getting active on Olympic Day on social media using #LetsMove #OlympicDay and tagging @Olympics, and to therefore become a source of inspiration for others.

Let’s Move on Olympic Day is the first event in a series of initiatives from the IOC with the ambition of supporting and inspiring the world to move. It will directly contribute to the Olympism365 priority area of “Sport, Health and Active Communities”, which is focused on ensuring that more people, from more diverse backgrounds, can enjoy the mental and physical benefits of participating in sport and physical activity.

Join the movement on and @Olympics.


Notes to Editor

WHO and IOC Memorandum of Understanding
The World Health Organization (WHO) and the International Olympic Committee (IOC) signed, on 16 May 2020, an agreement to work together to promote health through sport and physical activity.

WHO Physical activity
Fact sheet on physical activity

Olympic Day
Olympic Day is a global celebration of sport and getting active. It takes place on 23 June each year to commemorate the day the International Olympic Committee was founded in 1894 – the birth of the modern Olympic Games.

Olympism 365
Olympism365 is the IOC’s strategy aimed at strengthening the role of sport as an important enabler for the UN’s Sustainable Development Goals (SDGs), which it achieves by collaborating with a range of partners from both within and outside the Olympic Movement. The themes and priority areas for Olympism365 reflect the role that sport and Olympism in society can play for the SDGs by contributing to creating healthier and more active communities, more equitable, safer and inclusive communities, peacebuilding, and education and livelihoods.

One such initiative included a joint programme launched by the IOC and WHO in November 2022 that aims to strengthen the role of sport in contributing to the Global Action Plan on Physical Activity target of a 15 per cent reduction in physical inactivity by 2030. The three-year programme will see the IOC and WHO join forces to provide guidance, training and toolkits to both health and sports organisations to help more people to move, alongside increased IOC support for community sport and physical activity participation initiatives.

Learn more about Olympism365

International Olympic Committee

The International Olympic Committee is a not-for-profit, civil, non-governmental, international organisation made up of volunteers which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of US$ 4.2 million goes to help athletes and sports organisations at all levels around the world.


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