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Bare Naked Brand Names

"After the massive success of social media, new domain name management platforms will further kindle huge fires up the major global branding and marketing services. A new stage is being set by ICANN (the International Corporation of Assigned names & Numbers) and their gTLD global top level domain name program, where name-centricity will drive the digital branding explosion. What should the brand owners do? Strip their business name clean of every support, attachment, and gimmick and assess the risk of them being lost in the crowd of common language. Without a professional name evaluation report the entire marketing and branding budget may be questionable. A distinct name identity is what separates a name from a word; the stripped down identity test will prove this."

The Quick Demise of Qwikster – ICANN gTLD Approach

"Today, each serious marketer has to come to grips and selective abandon the traditional education over mastering the new emerging platforms because the next battle is all about ‘mass customer acquisition’ and ‘mass customer-touch-points’ achieved by practicing ‘market domination via name identity.’ At this level of complexity this topic is neither discussed at universities nor do MBA programs anywhere in the world and for this reason alone there is so much fear about the new platforms."

Off to the Land of Eponyms – (Short Story)

"I am not sure how much time has passed, but I am crossing off the days by etching marks on my dungeon wall. It is dank and dark here."

Switzerland uses a referendum to ban construction of minarets

"Clearly, the Swiss and French anti-Muslim campaigns and decisions are against both international and European human-rights conventions, and could have been challenged at least in the European Court of Human Rights or Switzerland’s supreme court. That Navi Pillay, the UN high commissioner for human rights, and the Muslim countries that criticized the result of the referendum have failed to arrange a legal challenge..."

9/11: mysterious collapse of third building

"The US government has a lot of explaining to do. It can no longer dismiss such evidence by branding it as “conspiracy theories”.



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