Chairman of JSC INA Kazinform Askar Umarov
Nur-Sultan (UNA-OIC) – New technologies not only pose challenge, but also offer opportunities for mass media, said Chairman of JSC INA Kazinform Askar Umarov at the Astana Media Week 2020 on Wednesday.
While opening one of the panel sessions within the Astana Media Week 2020, Umarov reminded that not so long ago mass media used only one platform in their work, either radio or television or newspaper format. But, with the development of the Internet, mass media have to keep up and use a host of platforms not to lose readership and viewers.
According to the expert, the world of news is changing technologically and changing quite rapidly. “We see that every five years bring something new and nowadays new technologies not only pose challenge, but also offer opportunities to increase audience and convey information to the target audience,” Umarov stressed. “Today we see how traditional mass media – newspapers, television and radio – switch to multifunctional platforms.”
The three-day Astana Media Week 2020 kicked off in Kazakhstan’s capital Nur-Sultan on Wednesday. The annual event is organized by the Ministry of Information and Social Development.