ADNEC Group, WAM announce exciting agenda for Global Media Congress conference workshops

ADNEC Group, WAM announce exciting agenda for Global Media Congress conference workshops

ABU DHABI (UNA-OIC) – Held under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, UAE Deputy Prime Minister and Minister of the Presidential Court, ADNEC Group and Emirates News Agency (WAM) have announced the agenda for the workshops that will take place alongside the inaugural Global Media Congress.

Held from 15th to 17th November 2022, the Global Media Congress, organised by ADNEC Group in partnership with WAM, will see an exhibition and specialised conference that focuses on the latest developments in and future of the media sector.

The event provides opportunities for various media institutions to discuss partnerships and collaborative ventures that will bolster the development of the media sector, ensuring its long-term sustainability, and the continued provision of solid, reliable and highly credible content.

As part of the event’s agenda, the Global Media Congress will host a conference, which is the first-of-its-kind in the Middle East, under the theme “Shaping the Future of the Media Industry”.

The three-day conference will also include rigorous workshops aimed to unite the entire media sector to exchange groundbreaking ideas and cutting-edge solutions shaping the future of the industry.

It will also provide a unique platform to highlight the position of mass media in the Middle East whilst engaging a global audience, driving innovative visions and collaborations that will advance the sector.

The conference and its range of workshops will offer an interactive platform for journalists, tech firms, content creators, digital marketing professionals, streaming giants, entertainment executives, regulators and key media stakeholders.

The Global Media Congress will facilitate critical knowledge exchange and present opportunities for business partnerships for media professionals from across the globe.

Over the three days, the workshop rooms will see numerous training sessions on a plethora of topics related to the media. They include the following: Arab Film Studio ‘Art of Truthful Storytelling” that will be facilitated by Twofour54, “Applying Neuroscience Technology to Communicate and Present Data Persuasively”, facilitated by New Media Academy, “Digital Journalism: A Guide to The Future Journalist,” facilitated by Sky News Arabia, “The Evolution of Disinformation: from fake news to a global social media ‘infodemic,” facilitated by Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), “Digital Storytelling with Twitter” facilitated by Twitter, “Script Writing & Programs Preparing” facilitated by RT TV and many more insightful workshops.

Mohammed Jalal Al Rayssi, Director-General of the Emirates News Agency (WAM), Chairman of the Higher Organising Committee for the Global Media Congress, said, “The conference accompanying the Global Media Congress is an outstanding opportunity for all attending and will offer the latest in innovation from high-level start-ups that are shaping the industry for future growth and will see new and exciting ideas along with the latest technologies. The conference aims to shed light on a group of factors affecting the media sector to achieve a boom in this sector, stressing that the workshops and discussions will help identify opportunities and challenges of media institutions and companies.

“Given the diversity of the attendees who will benefit from the workshops, we trust that they will positively contribute to empowering young media persons from across the world through new skill sets, up to date knowhow in their areas of work and an in-depth understanding of various aspects of work in the media.”

Saeed Al Mansoori, CEO of Capital Events a subsidiary of ADNEC Group, said, “ADNEC Group is proud to be showcasing many valuable workshops to enrich the inaugural Global Media Congress, which highlights the current trends of the most prominent leading media organisations. The conference and workshop agenda provides key insights into the latest innovations and important topics the media is facing and will appeal to a global audience.”

With over 150 brands specialised in the media and production industry participating, the Congress is a world-class stage where buyers and sellers can meet, learn, network, do business, and explore new products, solutions, and technologies, providing an unmissable opportunity to take a great leap forward in the region’s and the globe’s media sector.

To register for the Global Media Congress, visit Global Media Congress (

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